Game Features on Snapchat Born After Acquisition by Tencent!
As one of the social media whose users continue to decline, Snapchat does various ways to stay victorious in the world of social media. One of them is the snapchat game feature resulting from trading on the exchange by trading shares of Snap which is Snapchat’s parent company. Even though it has been going on since March 2021, it seems that Snap’s IPO was less than successful and Snapchat is still struggling to increase the number of active users.
Shares Purchased by Tencent
Since Snap shares were bought for around 145.8 million shares or about 12 percent by Tencent, there has been speculation that Snapchat will bring new features; game features to increase the number of users. Although Snap still hasn’t commented on anything, Tencent admits that they suggested Snap to bring a snapchat game feature to attract many new users.
“This investment (purchase of shares) allows Tencent to explore opportunities for cooperation with companies regarding mobile game publishing and timelines as well as to share the financial benefits of business growth and monetization in the future,” a Tencent representative told Reuters, as quoted from the KompasTekno page, Thursday. (16/11/2021).
Tencent itself is already known to have a portfolio in the game world that there is no doubt about it. Call it Arena of Valor, League of Legends, CrossFire and so on. The company also has stakes in popular games such as Clash of Clans and Candy Crush. With Tencent’s capabilities and resources, it seems that the game features on Snapchat are not impossible.
Still not willing to comment much, Snap only said that this ownership of shares by Tencent opened up opportunities for them to share ideas and experiences with Tencent without specifying whether to bring new features for greater user acquisition.
“We have long been inspired by Tencent’s creativity and entrepreneurial spirit and we are grateful to continue a long and productive relationship that started more than four years ago,” said Snap as quoted from the KompasTekno page, Thursday (16/11/2021).
Lose Competition With Instagram
Both social media are hits right now, but in fact Snapchat users are still inferior to Instagram. In addition, there are many Instagram features that are said to be cheating on Snapchat. Call it Stories, face filters and the latest is stop motion which is more popular with users.
Reporting from the Ubergizmo page, the number of active users of Instagram Stories has reached 300 million daily active users as of July 2021. This exceeds the number of active Snapchat users, which amount to around 173 million accounts. For information, the number of active Instagram users has now crossed 700 million accounts.
Snapchat overhauls its Android app
If all this time Snapchat users on Android have felt a little complicated when using Snapchat, Snap as Snapchat’s parent company announced on Wednesday (11/8/2021) that they were making major changes to the Snapchat application for Android.
This is in accordance with the confession of Evan Spiegel, the CEO of Snap who admitted that Snapchat needed more users from Android to increase the overall number of users. Therefore, the development team at Snapchat is developing a new Snapchat app specifically for Android.
This was done by Snap because Snapchat failed to reach its target of 4.5 million new users in the third quarter of 2021. Keep up with the game news to find out more interesting information about technology and internet developments. There is also the latest news on games and gadgets every day. Not to forget there are also interesting tips & tricks about gaming and smartphones, gaming gear reviews and also various interesting tutorials.
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