How to Make Attractive Captions for Olshop

For those of you who are just starting to open an olshop, of course, you have to make an interesting caption to get the attention of consumers to be interested in the products you sell.

Making this caption is a difficult thing to do, you also have to adjust it to the product you are selling, do you know how to make an interesting caption for olshops?

This time we will discuss how to make an interesting caption for olshops, there are several things you should pay attention to before making a caption, Here we discuss it in the article below.

How to Make Attractive Captions for Olshop

1. Find and Adjust Your Market Segment

Marketing segmentation is very necessary, if you sell goods for teenagers, use slang or contemporary language to attract the attention of buyers, in the caption.

Then define gender if your male can call you ‘bro’, and for women you can call him ‘sis’, if you sell items in the male category and call ‘sis’ of course it will be weird to read or hear.

2. Create a Persona

You must have a personal brand for you to sell, as the name implies, persona means personal, that way you will find it easy to find interesting things to write about, like you sell women’s clothing.

So this is intended for the persona of women aged 18-25 who often pay attention to appearance, thus making it easier for you to post photos along with the captions that you will post.

3. Pay attention to the sentences you write

You also have to pay attention to the caption you write, in writing the caption it doesn’t have to be too long, even though your caption is short but catchy, of course it will attract the attention of buyers.

Instagram also now displays several search keywords for captions, so you have to make interesting sentences at the beginning of the caption.

4. Use Emoji

Using emojis in making captions will certainly attract the attention of buyers, because attractive images and captions will definitely attract attention to read and see.

Besides that, emoji can also reflect or show the feelings you feel and beautify the captions you make, but in using these emojis, make sure you don’t overdo it.

5. Write a Caption With a Call to Action

This is one way that you should use, this call to action brings customers to have a good interaction, there are several CTAs that you can use such as ‘how do you think this is’.

That’s how to make an interesting caption for olshops that you can follow, good luck. That is all and thank you.