ASUS ZenBook UM431, Premium Class Laptop at the Most Affordable Price

GAMEFINITY.ID, Jakarta – ASUS introduced the ZenBook UM431, a premium laptop powered by the latest AMD Ryzen™ Mobile processor at the launch event titled “My First ZenBook”. ZenBook UM431 also comes with a variety of premium features ranging from a very compact, thin, and light body size, to a unique design wrapped in an elegant Utopia Blue color.

“Despite its very compact shape, ZenBook UM431DA cannot be underestimated thanks to the latest AMD Ryzen™ Mobile processor which is powerful even in terms of graphics performance,” said Jimmy Lin, ASUS Regional Director Southeast Asia.

“Let’s welcome one of the newest ZenBook families using AMD Ryzen™ Mobile processors. This is an ASUS innovation to bring the best to its users.”

“We are proud to present the second generation Ryzen™ Mobile 3000 series in the latest Zenbook range of notebooks from Asus in Indonesia, which can help consumers to get the most out of their digital lives,” said Peter Chambers, AMD Regional Head for Asia Pacific.

“Asus Zenbook UM431 is equipped with Ryzen™ Mobile Processor and Radeon™ Vega Graphics that offer leading performance to support daily activities and heavy work needs. Our processors and graphics cards are equipped with multitasking and multimedia capabilities, while remaining power efficient which is suitable for users with various needs for mainstream, convertible, and ultrathin notebooks.”

Just like other ZenBook variants, ZenBook UM431DA also comes with a premium body design that is compact and lightweight. Comes with a 14-inch screen, this laptop has dimensions of 32.4cm long and 21.2cm wide. While the thickness of the body is at 1.59cm. All that thanks to the premium NanoEdge Display technology which makes the bezels on this laptop screen appear very thin.

NanoEdge Display is a technology that has been used in various variants of previous ZenBook laptops. This premium screen technology makes the screen bezel very thin so that the overall size of the laptop body can be trimmed and appear smaller than other laptops in its class.

Besides being compact, ZenBook UM431DA also still has a light weight like other ZenBook variants. Weighing only 1.39 kg, this laptop will not burden the user’s shoulders when used and taken on the go. Its light weight also makes ZenBook UM431DA comfortable to use even on your lap.

In addition to the previously discussed NanoEdge Display, ZenBook UM431DA comes with the ErgoLift Design feature which can also be found in various other ZenBook variants. ErgoLift Design is a feature that makes the main body part of ZenBook UM431DA lift and form a 4.5-degree angle when used. This angle makes the keyboard position also tilted so that typing activities become more comfortable.

ErgoLift Design also makes ZenBook UM431DA have an extra air cavity in the cooling area. The air cavity serves as an extra channel that allows air to flow better from the bottom of the laptop to the cooling system. In the end, the temperature of the components inside ZenBook UM431DA can be more maintained thanks to smoother airflow in the cooling system. This laptop can also produce optimal performance all the time.

Meanwhile, when it comes to design, ZenBook UM431DA comes with a spun metal finish design with a distinctive Zen philosophy. The body is also made of a special metal material that is light and strong. Even this laptop has pocketed the MIL-STD 810G military standard endurance certification (Military Grade).

ZenBook UM431DA is designed for the highly mobile. Its light and compact form is one proof. Various other designs are also specially designed so that users of this laptop can work anytime and anywhere, one of which is in the keyboard design.

To support user productivity, ZenBook UM431DA is equipped with a keyboard, each of which has an LED backlight. That is, users of this laptop can still type comfortably even in dark conditions. The keys on the ZenBook UM431DA keyboard also have a traveling distance of 1.4mm which is the ideal distance for typing.

ZenBook UM431DA is equipped with a fingerprint reader that is integrated with Windows Hello. Through this feature, ZenBook UM431DA users do not need to enter a password to enter the Windows 10 system. Just use a fingerprint and the login process will be done instantly and more securely.

Adding to its portability, ZenBook UM431DA is equipped with various facilities such as USB Type-A and Type-C ports for connecting various additional devices and an HDMI output port for connecting this laptop with additional display devices. In addition, there is also a combo audio jack and SD card reader for data transfer needs with other devices.

Regarding connectivity, ZenBook UM431DA has complete connectivity features ranging from dual-band WiFi and Bluetooth 4.2. The WiFi module used in this laptop is WiFi 5 802.11ac which is fast and compatible with most routers.

ZenBook UM431DA is one of the first ZenBook variants to adopt the latest generation AMD Ryzen™ Mobile processor. Not only featuring the latest processing technology and architecture, the latest generation AMD Ryzen™ Mobile processor used in ZenBook UM431DA comes with a powerful and energy-efficient Radeon Vega integrated graphics chip.

There are two variants of the Ryzen™ Mobile processor that are present on ZenBook UM431DA this time. The variant with the Ryzen™ 5 3500U processor comes as a performance laptop designed to meet the needs of everyday use. While the variant with the Ryzen™ 7 3700U processor is perfect for users who need better performance in terms of data and graphics processing.

The existence of the Radeon Vega integrated graphics chip also makes ZenBook UM431DA even more powerful and reliable for various daily computing and multimedia needs.

All of this performance is also supported by the use of DDR4 RAM with a capacity of 8GB and storage in the form of a PCIe SSD with a capacity of 512GB. The combination of the two ensures that various applications can run faster and provide a better multitasking experience.

Fajar Arifin aka Wa Brontok, a father who is active in playing games from his sleeping wife and children, has remained faithful to work in the game industry since 2021. At, Fajar acts as a typist who provides information about games and esports. If you like content from Fajar, let’s seeer him via the following link saweria.co/gamefinity

Share :