Zynga Collaborates with Black Eyed Peas to Initiate the #PlayApartTogether Movement

GAMEFINITY.ID, Jakarta – Zynga Inc. collaborated with internationally renowned recording artist Black Eyed Peas to share positivity, encouragement and hope for the holidays. As a continuation of the award-winning gaming industry initiative #PlayApartTogether, the Black Eyed Peas have recorded words of encouragement and hope for a healthy and safe holiday season.

Founding member of the Grammy award-winning group, Taboo has created a personal video that will be shared via the #PlayApartTogether network of more than 80 video game companies worldwide, bringing the light, warm and distinctive style of the Black Eyed Peas to the holiday season yet to come. this has happened before.

“#PlayApartTogether started as an effort to activate a wide and engaged gaming audience to help fight the spread of COVID-19 and care for one another. We are so grateful that the Black Eyed Peas, whose influence on culture and music is immeasurable, brought their words of strength and inspiration to the movement so that we can head into the new year with enthusiasm. Stay strong, stay safe and stay motivated, and remember that we are all in this fight together,” said Zynga Publishing President Bernard Kim.

#PlayApartTogether is a global gaming industry initiative that encourages physical distancing and other strong precautions in the fight against COVID-19 against a huge global audience of gamers. Pioneered by Zynga and expanding to more than 60 participating companies, #PlayApartTogether has provided essential information, entertainment, and physical distance connections to players around the world.