How Microsoft Made Windows Market Ruler For Two Decades

NESABAMEDIA.COM – The Microsoft Windows operating system has been a champion in the PC operating system market for nearly two decades. Although some versions of Windows, including Windows 8 did not get rave reviews from the market. Many companies still use a large number of Windows-based PCs, and consumers are still attracted by the familiar operation.

If you have a PC, chances are it’s running Windows, the operating system that Microsoft has been selling since 1985. Even though people are buying modern Macbooks with ARM power-efficient chipsets, and even some students and workers are using Chromebooks during the pandemic, Windows still holds 83 percent of the market share for PC devices. This position has not been shaken since 2000, and will probably continue to last for decades to come.

Today, Windows accounts for 14 percent of Microsoft’s total revenue, and historically Windows has been far more profitable than the rest of the company, which is valued at $2 trillion. As Windows grows, Microsoft will benefit.

So once again Microsoft gave a refresh to its operating system with the announcement of Windows 11 on June 24 last. The new minimum requirements will probably make some people have to buy a new PC device, in order to run Windows 11, and that of course will further boost the profits of the Windows franchise.

The track record recorded by Windows does not always run smoothly. It took several releases to gain popularity over its character-based predecessor, DOS. Some versions, including Windows Vista and Windows 8, were not well received in the market. When smartphones appeared in the 2000s, Microsoft was not able to achieve the same level of sales as it did with PCs.

But in the next few years, Microsoft made the operating system even easier to use, with a few additions like the Start Menu, and offered upgrades for free. And since many companies have become accustomed to using Windows alongside other Microsoft products, it’s natural for them to stick with the operating system. And Windows has also managed to continue to grow.

Microsoft also wants to maintain the momentum that Windows has achieved today. One of them is to add a feature that its competitor, Chromebooks, brings Android apps to Windows 11.

He was a journalist and also a Social Media Manager at Merdeka.com for more than 2 years, before finally working on a number of website projects that were optimized and monetized by Google Adsense.

Currently, he is active in creating social-themed documentary Youtube content as well as being a content writer for a number of websites.