Crazy! EA Pays Ninja Rp. 14 Billion for Apex Legends

Telset.id, Jakarta – When releasing Apex Legends last month, Electronic Arts (EA) pay Tyler “Ninja” Blevins to promote battle royale shooter game the newest one. Reportedly, Ninja paid USD 1 million or Rp. 14 billion to promote games PUBG’s competitors.

Ninja promotions through live broadcasts and social media so that Apex Legends becomes popular. Just so you know, Ninja has 13.6 million followers on Twitch as well as more than 4 million followers on Instagram and 13.2 million followers on Facebook.

Reported Reuters, quoted Telset.id, Thursday (03/14/2021), an EA spokesperson said that the company had no comment on agreements with content creators who collaborated at the launch of Apex Legends.

It’s not uncommon for companies to ask content creators to promote games new. Moreover, content gaming popular on YouTube more than 10 years ago. Since then, companies have often used content creators for promotions.

{Also read: Crazy! Game Industry Revenues Beat Hollywood Film Industry}

Now, influence content creators gaming become stronger as the service’s popularity live streaming or live broadcasts like Twitch. Most likely, promotion games only through content creators is a widely used strategy.

However, this is the first time that information has appeared about the amount of money earned by influencer like Ninja to promote games new. In addition to Ninja, EA is also working with Michael “Shroud” Grzesiek and Jack “CouRage” Dunlop.

EA claims, this method helps increase the popularity of Apex Legends. In just over a month, developer Respawn says that the number of Apex Legends users has reached 50 million, both on console and PC.

Even so, Respawn is getting more and more aggressive against cheaters or game cheats in games Apex Legends. Respawn claims to have blocked hundreds of thousands cheater on the platform games PUBG’s competitors.

By using technology Easy-Anti-Cheat, Respawn successfully blocked more than 355K cheater who play a lot on PC computers.

{Also read: Respawn Blocks 355 Thousand Cheaters Game Apex Legends}

Respawn really cares about the Apex Legends playing environment. They plan to add a Report feature that will connect with Easy-Anti-Cheat. In addition, they will also increase the existing anti-cheat personnel.

In addition, Respawn also just announced that next week it will officially work with technology company AMD, to address stability and performance. [SN/HBS]

Source: Reuters

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