5 LoL Wild Rift Strategies for Big Success in Indonesia
Based on an opinion survey conducted by SPIN Esports some time ago, there are around 80% of Indonesian Mobile Legends (ML) players who have stopped playing League of Legends (LoL) Wild Rift.
This is quite surprising because previously many thought that LoL Wild Rift was a serious threat to Moonton, which is likely to attract many Mobile Legends Bang Bang (MLBB) players to switch to playing Wild Rift.
But the reality is that more and more ML players have stopped playing Wild Rift and are back playing ML. Why did it happen? You can see here to find out the 5 Main Reasons for Mobile Legends (ML) Players to Stop Playing LoL Wild Rift.
Then, does that mean LoL Wild Rift will fail in Indonesia? Will their fate be like other MOBA games that are trying to break the dominance of Mobile Legends? According to the author of SPIN Esports, the answer is No.
The analogy is similar to the conditions of Free Fire and PUBG Mobile. Free Fire is a game that first became big in Indonesia because it is an exciting game that is memory friendly, easy to play, and can be played on even low spec devices.
However, in 2021 PUBG Mobile entered Indonesia and managed to make it big. Even though the Free Fire user base at that time was already large, they managed to find their own target market for users who prefer more challenging gameplay and better graphics.
So according to SPIN Esports, in the end this will depend on Riot’s execution in carrying out their strategies so that LoL Wild Rift can be successful in Indonesia. This is a list of strategies that SPIN Esports sees Riot can implement to develop the Wild Rift market in Indonesia.
5 Potential Strategies for LoL Wild Rift Success in Indonesia
1. Tournaments with Large Prize Pools
Riot is used to having big tournament events like they did for League of Legends (LoL) Worlds. The prize reaches 73 billion rupiah! Wow, if the prize is this big, it will definitely become hype in Indonesia and make big teams compete to create the Lol Wild Rift division.
Hopefully in 2021, Indonesia can be free from the Covid-19 virus and we can all enjoy the Indonesian esports tournament which is held regularly offline. This is an important key because with offline events, the hype can increase many times.
2. All major teams make up LoL Wild Rift divisi divisions
Big teams like EVOS, RRQ, BTR, Alter Ego and others have millions of fans. So when their favorite team starts a new gaming division, there are bound to be some loyal fans who will support it.
If Riot shows a serious commitment to developing the Lol Wild Rift esports scene in Indonesia with a large prize pool tournament and clear execution. Teams will be more willing to invest in developing their Wild Rift division seriously too.
READ ALSO: 4 Indonesian Esports Teams to Form LoL Wild Rift Division!
3. Partnering with More Content Creators
Not only big teams, there are many gaming content creators in Indonesia who also have millions of followers. So when these content creators are diligent in creating Wild Rift content, their millions of followers will be exposed and try to play the game too.
This is similar to the success of the Among Us game in Indonesia, especially in September-October 2021. There are lots of content creators who make Among Us content to make all their followers curious and play the game with their friends.
Riot started doing this when they partnered with Weird Genius to compose the LoL Wild Rift theme song called All In. The music video also stars well-known cosplayers in Indonesia. You can see the video at:
Hopefully this will be more visible for LoL Wild Rift as well. Maybe partnering with content creators Youtube and NimoTV is the first step that Riot can take.
READ ALSO: How to Refund Effectively at LoL Wild RIft, 100% Sure to Work!
4. More Frequent Events & Updates
One of the things that made the three Indonesian esports games successful: Mobile Legends, Free Fire, and PUBG Mobile is the large and exciting number of events. These events are designed to make players FOMO (fear of missing out).
This was stated by several IG followers @spin_esports who said that one of the reasons for stopping playing LoL Wild Rift was because the events in Mobile Legends were many and exciting.
This is the latest example of an exciting Mobile Legends event with TikTok called MLBB x TikTok Treats, players can get EPIC skins because they are free as long as they follow the game.
5. Focus on Finding the Right Target Market
Just like PUBG Mobile which managed to find a different market from Free Fire. LoL Wild Rift also has a different market from its more complex games and graphics that require more high spec HP.
Once Riot has found a suitable target market for LoL Wild Rift, from there it remains only to focus on developing a community for that market. So instead of fighting for the same market as Mobile Legends which seems to be tough (like CODM trying to grab the PUBGM market), Riot can focus on its own market (like PUBGM with Free Fire).
However, before carrying out the 5 strategies above, Riot Games already has a priority to fix bugs and problems that occurred in Wild Rift during this beta test. So when at the grand launch and the game is even better, the 5 strategies above can be done by Riot.
Again, the above is the author’s personal opinion and Riot can still be successful without doing the 5 strategies above. The author only shares his perspective so that the public do not rate The Wild Rift failed too quickly. The game is still in the open beta stage and could be much better at the grand launch.
From a player’s perspective, it would be better if a game had healthy competition. Because the developer of the game will also be more motivated to provide the best for the players. This has been seen from Moonton who is constantly improving Mobile Legends. So hopefully LoL Wild Rift can really be a success in Indonesia.
Will Lol Wild Rift’s fate be as big as PUBG Mobile or fail like COD Mobile? Only time will tell.
READ ALSO: 5 Best Marksman Champion December 2021 in LoL Wild Rift
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