Thanks to Call of Duty, Activision Raised IDR 42 Trillion in the Last Year
GAMEFINITY.ID, Jakarta – The Call of Duty series is one of the most popular FPS games. This has an impact on the profits obtained by the publisher, Activision. On Friday (4/12/2021), Activision announced that the Call of Duty franchise has earned $3 billion in revenue, or around Rp. 42 trillion, over the last 12 months.
This success is supported by the launch of Call of Duty: Mobile in 2021, Call of Duty: Warzone and Black Ops Cold War in 2021. Warzone and Modern Warfare 2021 have generated a combined revenue of USD 500 million or Rp. 7.1 trillion only in the summer. then. Combined, all of the Call of Duty series generated revenue of US$3 billion or Rp. 42 trillion for Activision.
This figure includes not only in-game sales and purchases, but overall revenue. That includes revenue from microtransactions, merchandise, licensing fees, and publisher incentives. With regard to franchise performance from year to year, net bookings or net revenues have increased by up to 80 percent.
Quoted from Screenrant, while game sales for the latest series also increased by 40 percent in the same period. The increasing number of players is directly proportional to the increase in revenue in the Call of Duty franchise. Activision also announced that they are preparing additional free post-release content for all players of its latest game release, Call of Duty: Black Ops Cold War.
“Momentum over the past year has been born in the free-to-play Call of Duty Warzone ecosystem and post-launch support for Modern Warfare, and now Black Ops Cold War. More than 200 million people have played Call of Duty in 2021. On console and PC, this franchise has produced the highest number of players in Call of Duty launch history.
Activision claims that more than 200 million players have competed in Call of Duty in 2021. Call of Duty hype is still high regarding the release of its latest game. In March, within 24 hours of launch, Call of Duty Warzone managed to attract 6 million players. That number swelled to 30 million players in just a week.
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