Research from Facebook reveals that the mobile game market will increase dramatically in 2021

GAMEFINITY.ID, Salatiga – The development of mobile games in the past 2 years has skyrocketed. And now in 2021 the Mobile Game market has reached its peak.

Past Gaming Marketing Insight 2021 research, Facebook examines the development of the mobile game market, mobile game new players, player spending in playing mobile games, and others. This study uses survey methods in 9 countries, namely the United States, Germany, South Korea, England, Canada, France, Japan, Vietnam and Brazil.

From this research, various points are found that are very interesting for the development of mobile games globally. To be brief, here are the important points from the results of Facebook’s research on mobile games.

The Number of New Mobile Game Players Skyrocketed

In a period of 1 year, from 2021 to 2021, the number of mobile game players increased dramatically to reach a total of 52.5 million players in 4 major countries, namely the United States, England, South Korea and Germany.

Based on the survey, this increase is due to the widespread COVID-19 virus pandemic where people are starting to try mobile games when they have to stay at home. The reason new players choose to play mobile games is to relieve stress and pass time during the COVID-19 pandemic.

New mobile game players also spend more time playing mobile games than old players. On average, new players spend around 10 hours per week while incumbents spend 8 hours per week.

Choice of Game Types and Genres

Between playing solo or multiplayer, both old and new mobile game players prefer to play solo. However, if there is an opportunity to play with other people through multiplayer, new players obviously choose to play multiplayer.

Then in terms of game monetization, old and new players prefer free to play games with ads or in-app purchases compared to paid games or pay-to-play. This data is quite reasonable because the mobile game market is currently being dominated by games with different models free to play with in-app purchases.

For the choice of genre, from the 4 countries mentioned above, the most dominating genre is the Puzzle genre, followed by Shooter, RPG, Sports and Strategy.

Player Output

In playing mobile games, new players spend more money to buy in-game purchases than old players. New players can spend around $32 (455 thousand rupiah) while old players spend around $ 17 (241 thousand rupiah).

Based on the survey, the reason players spend money playing mobile games is to equip collectible items. For example, rare characters in RPG games. Another reason is to remove ads and buy cosmetic items.

Those were some important points from Facebook’s research on the development of mobile games. As gamers, of course, along with the development of the mobile game market, the quality of the mobile game itself must also be followed. If mobile games are able to drastically improve their quality, then it is not impossible if the mobile game market is able to surpass the console and PC game markets.