Gamer-only Live Streaming Application!

This May 2021, BIGO released their important product related to games. To be precise, on May 21 2021, the Cube TV application was officially released by BIGO Technology Ltd at Shangri-La, Jakarta. An announcement about its release was distributed to media sites on May 22, 2021.

BIGO Technology Ltd has launched Cube TV which will provide many opportunities for gamers in Indonesia to compete in the eSports arena or become professionals. The presence of this application is an expansion strategy of BIGO. The focus of this application is around games shopping centers, live-stream mobile gaming, and also the eSports arena.

BIGO Special Night

The release of the Cube TV application was carried out when BIGO held Ramadan celebrations together with the local community with the aim of respecting cultural differences. The release event was named BIGO Special Night. After the official launch, BIGO plans to launch this live streaming application in Southeast Asia first, then launch it worldwide in several phases.

The state-of-the-art technology in Cube TV makes it promoted to have the advantage of high quality in real time video streaming with very short latency, as well as video image quality and live streaming of 20M Full HD and 8M Blue Ray.

The Reason for Cube TV

According to Aswin Atonie as Global Marketing Head of Cube TV stated that the dynamic gaming environment is the idea behind this product. With such an environment, it is hoped that application users will get the opportunity to test their abilities and interact in the realm of the game arena.

In addition to the ideas behind the products already mentioned, this application was created to broaden the circle of friends of the users as well as expand the space for their self-discussion. Aswin added that the shopping center feature in the application is focused on satisfying all the needs of players who are looking for game products and also a place to buy and sell to earn income.

The Cube TV application manager hopes to be able to contribute to eSports events and increase the opportunities for gamers in Asia to become professionals, and be in a fun and healthy social environment.

Aswin again stated that in Indonesia, they had recruited several professional game players in eSports, such as Afif, Rahmad, and also Michael Souw. However, the recruitment will not stop with those three names because Cube TV wants to see many new names join.

Cube TV Has 2 million Active Users

Besides Aswin, James Wang as BIGO’s Vice President also stated his statement about BIGO LIVE and Cube TV. He said that BIGO LIVE has grown rapidly, and is now used by more than 200 million users spread across more than 100 countries, such as the United States, Japan, and also India.

BIGO LIVE has earned up to 300 million USD in revenue in 2021, and from that revenue there has been a profit made by the company. There is an advantage for the company, because BIGO LIVE only needs 2-5% of paid users to get to the break even point, and also get development costs.

Regarding Cube TV, Wang is proud to announce its official release and hopes that the application will be able to expand further and also meet the needs of its users. He and his team have ambitious goals because before its official launch alone, there were already more than 2 million users using the app.

Prihal BIGO, Representative of the Indonesian Government who was present at the event also spoke out. Teguh Arifiyadi as the Head of Sub-Directorate for Investigation and Enforcement of the Communication and Information Technology said he was happy to work with this company. He stated that BIGO through BIGO LIVE has become a good example for the live-streaming industry in Indonesia and has helped the government determine the standard of live-streaming practice. BIGO is always proactive and ready to help, especially in positive internet enforcement, as well as fighting cyber crime.

Montoon x Cube TV Collaboration

In addition to the Indonesian government, Moonton as the publisher of Mobile Legends who is also a partner of BIGO expressed his pleasure in partnering with the company. Caya Yan as Director of Operations for Mobile Legends stated that BIGO is an important partner for Moonton’s business. Through Cube TV, he hopes that Mobile Legends will be able to drive the growth of the gaming market in Indonesia, and from there both companies will be able to benefit.

That’s the news about the release of Cube TV by BIGO. Just try it right away! Who knows, it will be very useful for you when you are active in the world of games.

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